.fine-print{font-size:13px;line-height:1.7;opacity:.75}
.sign-visual{position:relative;min-height:440px;overflow:hidden;border-radius:22px;background:#eee}
.sign-visual img{width:100%;height:100%;object-fit:cover}
.sign-visual span{position:absolute;left:18px;bottom:18px;background:#fff;padding:8px 14px;border-radius:999px;font-size:12px;font-weight:700}
.flow p{grid-template-columns:1fr auto;gap:20px;align-items:center}
.flow .state{display:inline-block;color:#111;background:#ddd;border-radius:999px;padding:6px 12px;font-size:12px;font-weight:800;white-space:nowrap}
.flow .state.live{background:#bce7c7}.flow .state.test{background:#ffe0a6}.flow .state.idea{background:#e5e5e5}
.cases,.numbers,.faq{background:#f7f6f2}
.case-grid,.number-grid,.news-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.case-grid article,.number-grid article,.news-grid a{background:#fff;border:1px solid #e5e3dc;border-radius:20px;overflow:hidden}
.case-grid img{display:block;width:100%;height:260px;object-fit:cover}
.case-grid article div,.number-grid article,.news-grid a{padding:24px}
.case-grid span,.news-grid span{font-size:12px;font-weight:800;letter-spacing:.08em}
.case-grid h3,.news-grid h3{margin:12px 0;font-size:23px}
.number-grid strong{font-size:64px;line-height:1}.number-grid strong span{font-size:20px;margin-left:6px}
.number-grid p{font-weight:700}.news-grid a{display:block;min-height:220px}.news-grid p{color:#666}
.faq-list{max-width:900px}.faq-list details{background:#fff;border-bottom:1px solid #ddd;padding:22px 26px}.faq-list summary{cursor:pointer;font-weight:800}.faq-list p{margin-bottom:0;color:#555}
.desktop-cta{position:fixed;right:18px;bottom:22px;z-index:30;display:flex;flex-direction:column;gap:7px}
.desktop-cta a{background:#171717;color:#fff;border:1px solid #fff;border-radius:999px;min-width:90px;padding:10px 14px;text-align:center;font-size:13px;font-weight:800;box-shadow:0 3px 12px #0002}
.desktop-cta a:nth-child(2){background:#17b85a}
@media(max-width:900px){.desktop-cta{display:none}.case-grid,.number-grid,.news-grid{grid-template-columns:1fr 1fr}.sign-visual{min-height:360px}}
@media(max-width:600px){.case-grid,.number-grid,.news-grid{grid-template-columns:1fr}.case-grid img{height:240px}.sign-visual{min-height:290px}.flow p{font-size:14px}}

/* Rights-safe RC: all visual panels below are original CSS diagrams, not work photos. */
.concept-media .concept-tile{border-radius:22px;padding:28px;background:#e9eddf;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;min-width:0}
.concept-media .concept-main{grid-row:1/3;background:radial-gradient(circle at 75% 25%,#d9ff43 0 16%,transparent 17%),linear-gradient(145deg,#151515,#344035);color:white}
.concept-tile span{font-size:12px;letter-spacing:.16em;font-weight:800}
.concept-tile strong{font-size:clamp(21px,3vw,42px);line-height:1.1;overflow-wrap:anywhere}
.concept-tile small{font-size:12px}
.concept-main strong{font-size:clamp(44px,5vw,75px);max-width:8ch}
.method-card{height:280px;border-radius:18px;background:#f4f5ec;border:1px solid #d7d7d1;padding:25px;display:flex;flex-direction:column;justify-content:space-between}
.method-card:nth-child(2),.method-card:nth-child(3){background:#e7efcf}
.method-card b{font-size:13px}.method-card strong{font-size:clamp(24px,2.5vw,35px);line-height:1.2}.method-card span{font-size:13px}
.sign-diagram{padding:34px;display:flex;flex-direction:column;justify-content:center;gap:22px;background:#f7f8ea;border:1px solid #151515}
.sign-board{padding:30px;border:8px solid #151515;text-align:center;font-size:clamp(54px,8vw,110px);line-height:1;font-weight:900;letter-spacing:.1em;background:#fff}
.sign-board small{display:block;font-size:14px;letter-spacing:.2em;margin-top:15px}
.sign-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:6px}.sign-steps span{border:1px solid #151515;border-radius:8px;text-align:center;padding:8px 3px;font-size:11px;font-weight:800;background:#fff}
.diagram-note{font-size:11px}.case-grid article{min-height:280px;display:flex;align-items:center}.case-grid article div{width:100%}
@media(max-width:900px){.method-card{height:220px}}
@media(max-width:520px){.concept-media .concept-tile{padding:16px}.concept-main strong{font-size:39px}.concept-tile strong{font-size:19px}.method-card{height:180px}.sign-diagram{padding:18px}.sign-steps{grid-template-columns:repeat(2,1fr)}}

/* Challenge-led RC: question and response stay paired at every width. */
.hero h1{font-size:clamp(38px,4.2vw,66px)}
.hero-media{height:570px}
.concept-main strong{font-size:clamp(30px,3.3vw,52px);max-width:11ch;line-height:1.3}
.challenge-index{grid-template-columns:repeat(3,1fr)}
.challenge-index a{min-height:200px;padding:26px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;flex-direction:column;gap:14px;transition:background .2s ease}
.challenge-index a:hover,.challenge-index a:focus-visible{background:var(--accent)}
.challenge-index span,.challenge-index small{font-size:13px;font-weight:800;letter-spacing:.04em}
.challenge-index strong{font-size:clamp(18px,1.8vw,24px);line-height:1.45}
.challenge-index small{margin-top:auto;color:var(--muted)}
.audience-routes{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:34px 0 70px}
.audience-routes a{min-height:250px;padding:30px;border:1px solid var(--line);border-radius:22px;display:flex;flex-direction:column;gap:14px;color:inherit;text-decoration:none;background:#fff;transition:transform .2s ease,background .2s ease}
.audience-routes a:nth-child(2){background:var(--accent)}
.audience-routes a:hover,.audience-routes a:focus-visible{transform:translateY(-3px);background:var(--soft)}
.audience-routes span,.audience-routes small{font-size:12px;font-weight:800;letter-spacing:.06em}
.audience-routes strong{font-size:clamp(26px,3vw,42px);line-height:1.1}
.audience-routes p{margin:0;line-height:1.75}
.audience-routes small{margin-top:auto;color:var(--muted)}
.needs-subheading{margin-top:0}
.needs-question{font-size:clamp(30px,5vw,64px);line-height:1.08;margin:0 0 20px}
.eight-differences{list-style:none;padding:0;margin:28px 0;display:grid;grid-template-columns:1fr 1fr;gap:10px}
.eight-differences li{padding:16px;border:1px solid var(--line);border-radius:14px;background:#fff;display:flex;flex-direction:column;gap:4px}
.eight-differences li:last-child{grid-column:1/-1;background:var(--accent)}
.eight-differences b{font-size:16px}
.eight-differences span{font-size:12px;color:var(--muted);line-height:1.5}
.challenge-section h2,.xtool h2{max-width:1050px}
.challenge-alt{background:var(--paper)}
.challenge-dark{background:var(--ink);color:#fff}
.challenge-pair{display:grid;grid-template-columns:1fr 1fr;gap:0;max-width:1050px;margin:38px 0 34px;border:1px solid var(--line);border-radius:22px;overflow:hidden}
.challenge-pair>div{padding:32px 36px;min-width:0}
.challenge-question{background:#fff}
.challenge-answer{background:var(--accent)}
.challenge-pair span{display:inline-block;font-size:13px;font-weight:800;letter-spacing:.08em;margin-bottom:16px}
.challenge-pair p{font-size:clamp(18px,1.65vw,23px);line-height:1.65;font-weight:700;margin:0}
.challenge-dark .challenge-question{background:#282828;color:#fff}
.challenge-dark .challenge-answer{color:var(--ink)}
.challenge-dark .challenge-pair{border-color:#666}
.challenge-dark .button.light{color:#fff}
.xtool{background:#eef2e1}
.xtool .challenge-question{background:#fff}
.sign .text-link{display:inline-block;margin-top:22px}
@media(max-width:900px){.challenge-index{grid-template-columns:repeat(2,1fr)}.audience-routes{grid-template-columns:1fr}.audience-routes a{min-height:180px}.hero-media{height:430px}}
@media(max-width:600px){.challenge-index{grid-template-columns:1fr}.challenge-index a{min-height:150px}.challenge-pair{grid-template-columns:1fr}.challenge-pair>div{padding:24px}.hero-media{height:330px}.hero h1{font-size:clamp(32px,8.6vw,42px)}.concept-main strong{font-size:clamp(24px,7vw,39px)}.audience-routes{margin-bottom:54px}.audience-routes a{min-height:160px;padding:24px}.eight-differences{grid-template-columns:1fr}.eight-differences li:last-child{grid-column:auto}}

/* Before → approach → desired outcome, with a readable non-animated default. */
.challenge-pair{grid-template-columns:1fr 1.18fr .9fr}
.challenge-outcome{background:#eef2e1}
.challenge-dark .challenge-outcome{background:#383f34;color:#fff}
.challenge-pair .challenge-outcome p{font-size:clamp(18px,1.55vw,22px)}
.story-steps{display:flex;flex-wrap:wrap;align-items:stretch;gap:10px;margin:0 0 32px;max-width:1050px}
.story-steps span{display:flex;align-items:center;gap:10px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:10px 16px;font-size:14px;font-weight:800}
.story-steps span:not(:last-child)::after{content:'→';color:#666;margin-left:8px}
.challenge-dark .story-steps span{background:#292929;border-color:#666;color:#fff}
.practice-chips{display:flex;flex-wrap:wrap;gap:8px;margin:20px 0 25px}
.practice-chips span{background:var(--accent);border-radius:999px;padding:7px 12px;font-size:13px;font-weight:800}
@media(max-width:1000px){.challenge-pair{grid-template-columns:1fr}}
@media(max-width:600px){.story-steps{gap:7px}.story-steps span{font-size:12px;padding:7px 10px}.story-steps span:not(:last-child)::after{margin-left:2px}}

/* Motion only after JS has installed IntersectionObserver. No JS means all content stays visible. */
@media (prefers-reduced-motion:no-preference){
  .hero-copy>.eyebrow,.hero-copy>h1,.hero-copy>.hero-lead,.hero-copy>.actions,.hero-media{animation:hero-rise .48s ease-out both}
  .hero-copy>h1{animation-delay:.12s}.hero-copy>.hero-lead{animation-delay:.24s}.hero-copy>.actions{animation-delay:.36s}.hero-media{animation-delay:.46s}
  @keyframes hero-rise{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
  html.motion-ready [data-reveal]:not(.is-visible){opacity:0;transform:translate3d(0,18px,0)}
  html.motion-ready [data-reveal]{transition:opacity .46s ease,transform .46s ease;transition-delay:var(--reveal-delay,0ms)}
  html.motion-ready [data-reveal].is-visible{opacity:1;transform:none}
  .pillar-grid article,.challenge-index a{transition:background .2s ease,transform .2s ease}
  .pillar-grid article:hover,.challenge-index a:hover{transform:translateY(-3px)}
}
@media (prefers-reduced-motion:reduce){
  .hero-copy>.eyebrow,.hero-copy>h1,.hero-copy>.hero-lead,.hero-copy>.actions,.hero-media{animation:none!important}
  [data-reveal]{opacity:1!important;transform:none!important;transition:none!important}
  .pillar-grid article,.challenge-index a{transition:none!important}
}
@media print{[data-reveal]{opacity:1!important;transform:none!important}}
@media(max-width:600px) and (prefers-reduced-motion:no-preference){html.motion-ready [data-reveal]{transition-duration:.3s}html.motion-ready [data-reveal]:not(.is-visible){transform:translate3d(0,9px,0)}}

/* Drive editorial photography: fixed boxes avoid image-induced layout shifts. */
.editorial-hero-media{align-items:stretch}
.hero-portrait,.editorial-photo-pair figure,.editorial-laser-photo,.editorial-make-photo,.editorial-about-photo,.section-concept-photo{position:relative;margin:0;overflow:hidden;border-radius:22px;background:#ecece8}
.hero-portrait{grid-row:1/3;min-height:0}
.hero-portrait img,.editorial-photo-pair img,.editorial-laser-photo img,.editorial-make-photo img,.editorial-about-photo img,.section-concept-photo img{width:100%;height:100%;object-fit:cover;display:block}
.hero-portrait img{object-position:center center}
.hero-portrait figcaption,.editorial-photo-pair figcaption,.editorial-laser-photo figcaption,.editorial-make-photo figcaption,.editorial-about-photo figcaption,.section-concept-photo figcaption{position:absolute;left:14px;bottom:14px;max-width:calc(100% - 28px);padding:7px 12px;border-radius:999px;background:rgba(255,255,255,.94);font-size:12px;font-weight:800;line-height:1.4}
.hero-portrait figcaption small,.editorial-about-photo figcaption small,.section-concept-photo figcaption small{margin-left:.55em;font-size:.78em;font-weight:700;color:#666}
.section-concept-photo{height:360px;max-width:1050px;margin:0 0 30px}
.section-concept-photo--value img{object-position:center 49%}
.section-concept-photo--laser img{object-position:center 49%}
.section-concept-photo--regional img{object-position:center 45%}
.editorial-photo-pair{display:grid;grid-template-columns:1.2fr .8fr;gap:16px;max-width:1050px;margin:0 0 30px}
.editorial-photo-pair figure{height:340px}
.editorial-photo-pair figure:first-child img{object-position:center 45%}
.editorial-photo-pair figure:last-child img{object-position:center 38%}
.editorial-laser-photo{height:300px;max-width:1050px;margin:0 0 30px}
.make-visual-stack{display:grid;gap:14px;min-width:0}
.editorial-make-photo{height:310px}
.editorial-make-photo img{object-position:center 54%}
.editorial-about-photo{height:350px;margin-top:30px}
.editorial-about-photo img{object-position:center 26%}
.editorial-about-photo--concept img{object-position:center 45%}
@media(max-width:900px){.hero-portrait{grid-row:1/3}.editorial-about-photo{max-width:620px}}
@media(max-width:600px){.editorial-hero-media{display:block;height:300px}.hero-portrait{height:100%}.hero-concept img{object-position:62% center}.editorial-hero-media>.concept-tile{display:none}.editorial-photo-pair{grid-template-columns:1fr 1fr;gap:8px}.editorial-photo-pair figure{height:260px}.editorial-photo-pair figcaption{font-size:10px;left:7px;bottom:7px;max-width:calc(100% - 14px);padding:5px 7px}.editorial-make-photo{height:300px}.editorial-about-photo{height:280px}.section-concept-photo{height:250px}.section-concept-photo--value img{object-position:center 50%}.section-concept-photo--laser img{object-position:61% center}.section-concept-photo--regional img{object-position:63% center}}

/* Reserve a quiet edge for the fixed desktop contact controls on narrower desktops. */
@media(min-width:901px) and (max-width:1400px){.hero,.section,footer{padding-right:140px}}

/* Real-photo-led RC: approved EIGHT originals are the primary visual language. */
.hero-photo-collage{display:grid;grid-template-columns:1.35fr .65fr;grid-template-rows:1fr 1fr;gap:12px}
.hero-photo-collage figure{position:relative;margin:0;overflow:hidden;border-radius:22px;background:#e8e8e4;min-width:0}
.hero-photo-collage figure:first-child{grid-row:1/3}
.hero-photo-collage img{display:block;width:100%;height:100%;object-fit:cover}
.hero-photo-collage figure:first-child img{object-position:center 22%}
.hero-photo-collage figure:nth-child(2) img{object-position:center}
.hero-photo-collage figure:nth-child(3) img{object-position:center 52%}
.hero-photo-collage figcaption{position:absolute;left:10px;bottom:10px;max-width:calc(100% - 20px);padding:7px 10px;border-radius:999px;background:rgba(255,255,255,.94);font-size:11px;font-weight:800}
.audience-routes a{overflow:hidden;padding:0 0 26px}
.audience-routes a>img{width:100%;height:210px;object-fit:cover;display:block}
.audience-routes a:first-child>img{object-position:center 54%}.audience-routes a:nth-child(2)>img{object-position:center}.audience-routes a:nth-child(3)>img{object-position:center 50%}
.audience-routes a>span,.audience-routes a>strong,.audience-routes a>p,.audience-routes a>small{margin-left:26px;margin-right:26px}
.case-grid article{display:block}.case-grid article>img{height:230px}.case-grid article:first-child>img{object-position:center 52%}
@media(max-width:900px){.hero-photo-collage{height:460px}.audience-routes a>img{height:260px}}
@media(max-width:600px){.hero-photo-collage{display:grid;height:310px;grid-template-columns:1.35fr .65fr;gap:7px}.hero-photo-collage figure:first-child{display:block}.hero-photo-collage figcaption{font-size:9px;padding:5px 7px}.audience-routes a>img{height:210px}.case-grid article>img{height:250px}}
.section-concept-photo--laser,.section-concept-photo--regional{opacity:1!important;transform:none!important}

/* Evidence-led additions: one approved product proof plus two verified public service endpoints. */
.laser-evidence{display:grid;grid-template-columns:minmax(0,2fr) minmax(240px,1fr);gap:16px;max-width:1050px;margin:0 0 30px}
.laser-evidence .section-concept-photo{height:310px;margin:0}
.laser-evidence__product{position:relative;height:310px;margin:0;overflow:hidden;border-radius:22px;background:#e8e8e4}
.laser-evidence__product img{width:100%;height:100%;display:block;object-fit:cover}
.laser-evidence figcaption{position:absolute;left:14px;bottom:14px;max-width:calc(100% - 28px);padding:7px 12px;border-radius:999px;background:rgba(255,255,255,.94);font-size:12px;font-weight:800;line-height:1.35}
.laser-evidence figcaption small{display:block;color:#666;font-size:.75em}
.operation-proof{display:grid;grid-template-columns:1.05fr 1.15fr .72fr;gap:16px;align-items:stretch;margin:0 0 22px}
.operation-proof>figure,.operation-screen{position:relative;min-height:310px;margin:0;overflow:hidden;border-radius:22px;background:#fff;color:#171717;text-decoration:none;box-shadow:0 18px 45px rgba(0,0,0,.09)}
.operation-proof__product img{width:100%;height:100%;display:block;object-fit:cover}
.operation-proof figcaption,.operation-screen__caption{position:absolute;inset:auto 14px 14px;display:flex;justify-content:space-between;gap:10px;align-items:center;padding:9px 12px;border-radius:14px;background:rgba(255,255,255,.94);font-size:11px}
.operation-proof figcaption span,.operation-screen__caption span{color:#666}
.operation-screen{display:flex;flex-direction:column;border:1px solid rgba(0,0,0,.08)}
.operation-screen__bar{display:flex;gap:6px;padding:13px;background:#f1f1ed}
.operation-screen__bar i{width:8px;height:8px;border-radius:50%;background:#c3c3bd}
.operation-screen__body{display:flex;flex:1;flex-direction:column;justify-content:center;align-items:center;gap:10px;padding:35px 20px 70px;text-align:center;background:linear-gradient(145deg,#fafaf7,#e5efe9)}
.operation-screen__body small{font-size:10px;font-weight:900;letter-spacing:.16em;color:#577165}
.operation-screen__body b{font-size:clamp(22px,3vw,38px);letter-spacing:-.03em}
.operation-screen__body em{max-width:18em;font-size:12px;font-style:normal;color:#555}
.operation-screen--mobile{margin-inline:18px;border-radius:30px}
.operation-screen--mobile .operation-screen__body{background:linear-gradient(160deg,#171717,#38483f);color:#fff}
.operation-screen--mobile .operation-screen__body small,.operation-screen--mobile .operation-screen__body em{color:#d4dfd9}
.operation-screen:hover{transform:translateY(-3px)}
@media(max-width:900px){.operation-proof{grid-template-columns:1fr 1fr}.operation-proof__product{grid-column:1/-1;min-height:360px}.operation-screen--mobile{margin-inline:0}.laser-evidence{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.laser-evidence,.operation-proof{grid-template-columns:1fr}.laser-evidence .section-concept-photo,.laser-evidence__product{height:245px}.operation-proof__product,.operation-screen{min-height:260px}.operation-proof__product{grid-column:auto}.operation-screen__body{padding-bottom:72px}.operation-screen:hover{transform:none}}